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Good Reasons to Upload Transcriptions for Video Content
There are 466 million people around the world who are deaf or hard-of-hearing. At the time of writing, there are at least 300,000 Deaf Malaysians. If you don’t have captions on your videos, that’s a huge audience you won’t reach.
A study shows that 85% of social videos are watched with the sound off. While this is because turning the sound on may not always be a possibility for some, there are others who prefer to watch on mute.
A study shows that 66% of videos without subtitles were watched to completion, in comparison to 91% of videos with subtitles. If your channel is set up for monetization, this increase in watch time translates to a lot more of potential earnings from Ads.
Captions and subtitles increase social reach to a wider audience, and they attract better responses from viewers. (* A study shows that videos with subtitles boost video shares by 15% and 26% more call-to-action click through rates)
Subtitles or captions boost your SEO and ranking position in search results or as a recommended video. (Explanation: Adding captions to your videos increases the number of words and indexable search terms that help YouTube and search engines such as Google rank your videos higher than videos without captions)
Subtitles and captions improve a viewer’s comprehension and helps your students absorb your lessons better. They help students grasp new words or terminology that might otherwise be missed if a video has no captions.
Why Are YouTube's Automatic Captions Not Enough
Unfortunately, despite all the great reasons to include captions for your content, YouTube does not index the automatic captions. According to them, YouTube only indexes captions and subtitles that were uploaded by the content creator.
While speech recognizing technology is constantly improving, today automated speech to text transcription achieves on average 80% of accuracy as compared to 99% for human-generated transcriptions.
Automatic captions by YouTube are generated by machine learning algorithms to detect English that is spoken by a native speaker. Although automated speech to text technology achieves 80% accuracy for English native speakers, the number is significantly lower for Malaysian-based or localized content. Automatic captions for Bahasa Malaysia are also not yet available in the country.
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Transcription services produced by the Blind and Visually Impaired (BVI)
Thew Ming Soon
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Chee May Fong
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English Language Coaching
Ruth Yong Wang Theen
"I am offering English classes to various age groups.
Though visually impaired (fully blind), I have not let blindness hamper me from doing what I love to do.
I have been teaching refugees for various refugee centres, Orang Asli, and orphans since July last year via Zoom platform. Apart from that, I also taught one-to-one session to my private students via Zoom. I can teach English grammar, essay writing, speaking, listening, and reading.
I am currently also pursuing my studies in Master in TESOL (Teaching English to Speakers of Other Languages) to further enhance my studies.
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